Download our free 401(k) RFP guide today!

Choosing the right 401(k) advisor is a critical decision: one that impacts your business, your employees’ financial futures, and your peace of mind. Our guide offers 50 thoughtfully crafted questions to help HR leaders, CFOs, and plan sponsors create a clear, strategic, and effective Request for Proposal (RFP).

50 Sample Questions to Consider When Issuing an 401(k) Retirement Advisor RFP

This guide walks you through the key areas to explore with any potential advisor, helping you compare apples to apples and uncover real value, not just sales talk.

Inside the guide, you’ll find RFP questions covering topics such as:

  • General Experience & Qualifications – Understand the advisor’s background, certifications, and familiarity with companies like yours.
  • Plan Design & Investment Strategy – Explore plan types, investment options, and strategies to improve participant outcomes.
  • Fees & Costs – Get clarity on fee structures, potential hidden charges, and how costs are communicated.
  • Employee Education & Support- Assess how advisors engage your workforce and support financial literacy.
  • Compliance & Legal Oversight – Ensure your plan remains compliant with ERISA and other regulatory standards.
  • Technology & Participant Tools – Review the platforms, mobile tools, and online features available to your HR team and employees.
  • Plan Monitoring & Reporting – Learn how plan performance is tracked, reported, and improved over time.
  • Transition Planning – Understand the process if you’re switching from a current advisor.
  • Cultural Fit & Differentiators – Uncover what makes each firm unique and whether their approach aligns with your values.

Download your free copy now to get started!

HUB Southwest Advisors is your home in the Southwest for Business & Personal Insurance, Employee Benefits, Retirement Services, and More.


HUB International is headquartered in Chicago, and is the 5th largest global insurance broker with 18,000+ employees across 540+ offices in North America. HUB International is the largest privately held, locally-led insurance broker in the country.

HUB Southwest primarily serves individuals and local businesses across Arizona and New Mexico. HUB Southwest has a 30+ year history in the region serving more than 20,000 clients.