Dave Rook

SVP, Marketing

Dave is a veteran marketing and digital platforms expert. His passion lies at the intersection of the creative arts, behavioral economics and social sciences.
 
Dave is our go-to resource for out-of- the box creative, as well as strategically sound yet remarkably innovative approaches to the mundane.
Dave spends his days finding new ways to help drive benefit strategies and desired outcomes through more influential employee communications and decision-making tools.
 
He works hands-on with our clients to tap into the behavioral insights of their workforces – all in an effort to solve their most difficult communication, enrollment and behavioral modification challenges.
 
A digital products expert since the early days of the Internet, Dave also leads the development and optimization of our benefit automation and HR technology platforms, including both our desktop and mobile solutions. Dave’s distinguished career includes brand marketing positions with Leo Burnett (General Motors, Philip Morris), Coca-Cola and AOL. More recently Dave was the General Manager of Consumer Media at Hanley Wood and the Chief Marketing Officer at eCommerce retailer Simplexity.
 
Dave received his MBA at Georgetown University and his undergraduate degree from the Walter Cronkite School of Journalism and Telecommunications at Arizona State University. When not at HUB, you might find Dave out on the golf course or at a live music venue, all the while checking scores for his beloved perennial underdog, the Chicago Cubs.

Posts By Dave:

Employee Benefits
Employer Mental Health Services

Why EAPs Are Underutilized—and Better Mental Health Options Employers Should Consider

Employee Assistance Programs (EAPs) have long been promoted as a convenient and cost-effective way to support employee mental health. Yet despite offering valuable resources—like short-term counseling, crisis support, and [...]

Employee Benefits
Employee Benefits Branding

Rethinking the Message: The Latest Trends in Employee Benefits Communications

In today’s workplace, a competitive benefits package is only as valuable as employees’ understanding of it. Yet, despite significant investment in health, wellness, financial, and lifestyle benefits, many employees [...]

Employee Benefits
Branding Employee Benefits

Why Branding Your Employee Benefits Program Matters — And Who’s Doing It Right

In an increasingly competitive job market, offering a robust benefits package isn’t enough. Employees want to feel connected to the programs offered to them—and that connection often begins with [...]

Employee Benefits

The Most Unusual Employee Benefits Making Waves in 2025

In today’s ultra-competitive job market, traditional perks like health insurance and retirement plans are just the starting point. To stand out, companies are embracing creative—and sometimes downright unusual—employee benefits [...]

Employee Benefits

From Fertility to Financial Wellness: The Most Unique Trends in Employee Benefits for 2025

In today’s ultra-competitive job market, traditional perks like health insurance and retirement plans are just the starting point. To stand out, companies are embracing creative—and sometimes downright unusual—employee benefits [...]

Employee Benefits

How the Expiration of TCJA Provisions Could Affect Employee Benefits After 2025

When the Tax Cuts and Jobs Act (TCJA) was signed into law in 2017, it brought sweeping changes to both corporate and individual taxation. However, many of its provisions—particularly [...]